Soma Natural Laundry
Brand Development and Guidelines
For this branding project, I developed the visual identity for Soma Natural Laundry, a natural detergent brand focused on health, sustainability, and simplicity. The branding reflects the product's eco-friendly, non-toxic values with a fresh, minimal design, bright and vibrant color palette, and clean typography. From logo design to packaging and marketing materials, every element was crafted to communicate purity, wellness, and environmental responsibility. I also created a comprehensive brand guidelines book to ensure consistency across all future applications, providing clear direction for design, tone, and visual assets.
Laundry detergent label designs -- clean and simple. Designed to standout on shelves and compete within the laundry detergent market.
Print advertisements desgined to showcase the core brand principles. Clean, simple, vibrant.
Stationery designed for internal use.
