Fast Pedal Bike and Coffee Shop
Developed as a concept logo package for a combination bike and coffee shop. I designed a set of logos and badges for this company for the sake of applying the brand’s logo mark to be displayed across several mediums, from coffee cups to bike helmets, to ensure flexibility in developing the brand further. Each logo and badge serves its own purpose and is applied to specific items from the business. The brand is left with a timeless, vintage wordmark that is implemented into a set of logos while also maintaining visual consistency for the brand. I also designed various branding assets, including packaging, signage, menus, and stationery.
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