Soma Natural Laundry
For this branding project, I developed the visual identity for Soma Natural Laundry, a natural detergent brand focused on health, sustainability, and simplicity. The branding reflects the product’s eco-friendly, non-toxic values with a fresh, minimal design, soft organic color palette, and clean typography. From logo design to packaging and marketing materials, every element was crafted to communicate purity, wellness, and environmental responsibility. I also created a comprehensive brand guidelines book to ensure consistency across all future applications, providing clear direction for design, tone, and visual assets.
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